Johannesburg, 17th November 2023 – Dallmayr SA proudly took the spotlight as the headline sponsor of the highly anticipated Mrs South Africa 2023, where the stage was set to crown the new queen for 2024. Amidst a night of elegance and anticipation, the event witnessed the unveiling of Dallmayr SA’s new brand ambassadors for 2024, the esteemed Tshego Galae, Peral Nikolic, and Noeline Rajbally.

The evening resonated with glamour and entertainment, featuring stellar performances by the MC Katlego Maboe, alongside captivating musical renditions by talented artists known as the muses string quartet. Adding to the international flair of the event, Dallmayr SA proudly welcomed its esteemed director, Arnd Springer, flying in from Dubai to serve as a distinguished judge for the evening. Arnd’s discerning eye and global perspective brought an invaluable dimension to the judging panel, enriching the event with a fusion of diverse expertise and cultural insights. His presence underscored Dallmayr SA’s commitment to a global vision of empowerment and excellence, further elevating the prestigious Mrs South Africa 2023 finale.

Expressing both nostalgia and excitement, Dallmayr SA bids a heartfelt farewell to the reigning queen, Palesa, while extending a warm welcome to Tshegoas she joins the esteemed team for the forthcoming year.

“Dallmayr SA is thrilled to embrace Tshego Galae as our new brand ambassador for 2024, and we extend our deepest appreciation to Mrs South Africa for orchestrating a remarkable event,” remarked Arnd Springer. “We commend the dedication and hard work of all the incredible women who graced the stage, showcasing their determination and grace throughout the journey.”

The company eagerly anticipates the exciting prospects and endeavours that lie ahead in the coming year, reaffirming its commitment to excellence and empowerment of women.

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Palesa Matjekane, the reigning Mrs. South Africa 2022, along with Nadia Aboud, our Brand Ambassador and former Mrs. South Africa finalist, will be joining us on the 24th and 25th of June at Decorex, with the support of Dallmayr, the Naming Rights Headline sponsor of the Mrs. South Africa crown.  Don’t miss out on this incredible opportunity to engage with these remarkable personalities while savouring the finest Dallmayr Coffee.

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Coffee is really about people more than anything else, and at Dallmayr our passion is around people and their stories. When Dallmayr was approached as Headline Sponsor for the Mrs South Africa Beauty Pageant, there was simply no question!! We are elated to announce that we are the new headline partner for Mrs South Africa.

We are very proud and honoured to be associated with a brand that promotes and empowers women and encourages them to share their stories. We look forward to creating and sharing the story of our journey together.

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Our aim of our sponsorship is to introduce our great product range to more potential customers, allowing them to experience the quality and taste of our hot drinks, along with the quality and reliability of our coffee machines.

Jo Judnick-Wilson from Johannesburg, is the current reigning Mrs South Africa. Fondly known as “JoziMom”. She is a mom of two and an entrepreneur and content creator with a Bachelor’s degree in Communication Science.

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